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The Coca-Cola Case (2009)

Release : 2009-01-01
Genre : Documentary
Runtime : 86 minutes
Home Page :
Company : National Film Board of Canada
Cast :

Two lawyers and labor rights' activists, Daniel Kovalik of the United Steel Workers of America and Terry Collingsworth of the International Rights Advocates, and their partner Ray Rogers of Corporate Campaign firmly believe that US multinational corporations should be held accountable for the shabby practices of their business associates throughout the world. To lead their battle, they resort to a law dating back to the origin of the American Constitution - The Alien Tort Claims Act - which allows foreigners to file suit in the U.S. against Americans who violate international laws. The film tells the story of their fight against one of America's stellar icons: the Coca-Cola company.

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CocaCola QR Code Case Study │ ScanLife Client CocaCola Country United States Placement Entertainment Interaction Large Business The Challenge To promote their exclusive Snowball Effect Campaign CocaCola wanted a fun and convenient way for customers to interact with the Cocacola mobile app and learn more about the Snowball Effect program Sign Up Earn Rewards Drinking Coke Beverages CocaCola® Earn perks and exclusive offers every time you sip your favorite CocaCola beverage Create an account today to begin enjoying CocaCola Home Facebook CocaCola 107M likes The CocaCola Facebook Page is a collection of your stories showing how people from around the world have helped make Coke CocaCola formula Wikipedia The CocaCola formula is the CocaCola Companys secret recipe for CocaCola syrup which bottlers combine with carbonated water to create the companys flagship cola soft drink Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity marketing and intellectual property protection strategy While several recipes each purporting to be the Campaign to Stop Killer Coke Tell CocaCola to STOP the The CocaCola Case a Documentary Film from Directors German Gutiérrez and Carmen Garcia Watch the movie trailer CocaCola Small World Machines Bringing India Pakistan In March 2013 CocaCola set out to break down barriers and create a simple moment of connection between two nations India CocaColas PR disaster 30 years later CBS News Flashback 1996 Man sues Pepsi to win Harrier Jet A poll showed that only 13 percent of soda drinkers liked the new Coke The pop was a bust of epic proportions Porter’s Five Forces In Action Sample ysis of CocaCola Since its introduction in 1979 Michael Porter’s Five Forces has become the de facto framework for industry ysis The five forces measure the competitiveness of the market deriving its attractiveness The yst uses conclusions derived from the ysis to determine The Case Against Coke The Nation A global grassroots campaign against CocaCola is using product bans and lawsuits to shed light on the corporate giants exploitation and brutality in Colombia India and elsewhere New Coke Wikipedia New Coke was the unofficial name for the reformulation of CocaCola introduced in April 1985 by the CocaCola Company to replace the original formula of its flagship soft drink CocaCola or Coke In 1992 it was named Coke II By 1985 CocaCola had been losing market share to diet soft drinks and noncola beverages for many years Consumers who were purchasing regular colas seemed to prefer